Every Document Is A Marketing Document

Each Document Can Be A Marketing Document

In my view, every record your organisation generates is by definition of a promotion document. Why? Since every record (whether for internal or external supply) presents a picture of your organisation into the planet – your employees, your associates, your instincts, your customers, your customers, the media, prospective sponsors, financiers, business analysts…

And no matter your message could be, spelling mistakes, bad grammar, poor grammar, lack of clarity and also an style can undermine the effectiveness of your communication.

How do you guarantee that each file presents the professional image in order that viewers respond, you need, and targets the ideal people, the ideal way? I say you want a fantastic editor (preferably one having an understanding of advertising).

Editing means far more than simply proof-reading a record for grammatical and spelling errors (although that is certainly a part of the project). Here are Merely Some of the things a editor

Efforts to reconcile the (sometimes conflicting) demands of this writer, the writer and the reader.

Ensures that tone and the design of a record suit readership and its own purpose.
Marks up copy for designer and the designer.

Corrects mistakes of spelling, grammar, punctuation, style, idiom etc. (and also makes decision calls where these can be matters of opinion).

Ensures that the record is consistent with the “house design” or standard use (in terms of spelling, grammar, punctuation, design etc.).

Ensures that the style that is selected is applied throughout a document.
Ensures the style/numbering of headlines, pages, sub-headings etc. is plausible and constant throughout a document.

Checks and adjusts the author’s details (e.g. the titles of individuals and areas, use of quotes, conversion of foreign currencies, usage of foreign-language phrases and words etc.).

Cuts text or graphics where necessary (without undermining significance) to be certain that the completed document fits the space.

Liaises with the writer, client, graphic designer and designer (sometimes co-ordinating the entire publishing process from concept to supply).

Makes decisions regarding which stories and graphics will be appropriate/necessary (or not) for a specified book.

Text and graphics from a number of sources so as to generate a novel with a style.

Image and headlines captions, and tests these reflect the text.

Points out (and frequently fixes) mistakes of logic, or the absence of logical stream, at a text.

Makes certain the book is created in budget, on time.
Selects writes blurbs, or excerpts in the novel, to be used in material.

Ensures that a site is user friendly (with respect to content, layout, navigation, stickiness, download period, safety etc.).

So employing an expert, marketing-savvy editor to confirm all your organisation’s composed content makes good marketing sense, will allow you to save “face” and certainly will win you company.

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